KAMPALA, UGANDA — AfriDigital, the parent company of NRG Uganda, has strategically appointed Julius Kyazze to a key leadership position, tasking him with spearheading the company’s expansion into youth-centric broadcast media.
Kyazze, a prominent figure in the entertainment and creative industries, will join the NRG Uganda board and direct the group’s strategic initiatives.
His responsibilities will encompass brand development, programming direction, and continental growth, as AfriDigital seeks to solidify its presence within the regional media sector.
Renowned for his instrumental role in establishing Swangz Avenue, Buzz Group Africa, and The Quollective, Kyazze expressed that his foray into media aligns with his vision of cultivating African-led platforms that seamlessly integrate culture, creativity, and commerce.
He will maintain his leadership roles in his existing ventures while applying his extensive expertise to reshape radio and content for Africa’s emerging generation.
“This isn’t a shift—it’s a scale-up,” Kyazze stated. “AfriDigital/NRG represents the kind of bold, unapologetic energy that speaks to today’s African youth, and I’m thrilled to help shape its future as we push into new markets.”
AfriDigital’s founder and chairman, Alykhan Hudani, lauded Kyazze’s appointment, remarking, “Julius brings a unique mix of vision, execution, and deep cultural insight that aligns perfectly with where we’re taking NRG. We’re excited to build the future of African media together.”